24 Hours in Advertising: Monday, July 13, 2015

Star Wars sneak peek, Starbucks launches employment push and more

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Star Wars fans got an unexpected look behind the scenes at the next installment this weekend. The magazine publisher Meredith Corp. acquired an ad tech company to make grocery shopping online easier for its readers. Plus, CSI creator Anthony Zuiker celebrates the Discovery Channel's 30th anniversary with a new spot in which he shares how the network's programs inspired him. 


New on Adweek:

Meredith Corp. buys an ad tech company
Magazine publisher Meredith acquired Grocery Server, a company that takes grocery store data, finds what items are on sale and places them alongside recipes. 

Execs care more about culture 
A new survey from agency Gyro and the Fortune Knowledge Group found 60 percent of execs care more about working with companies with good culture, rather than marketplace dominance. 

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