24 Hours in Advertising: Monday, July 13, 2015

Star Wars sneak peek, Starbucks launches employment push and more

Star Wars fans got an unexpected look behind the scenes at the next installment this weekend. The magazine publisher Meredith Corp. acquired an ad tech company to make grocery shopping online easier for its readers. Plus, CSI creator Anthony Zuiker celebrates the Discovery Channel's 30th anniversary with a new spot in which he shares how the network's programs inspired him. 


New on Adweek:

Meredith Corp. buys an ad tech company
Magazine publisher Meredith acquired Grocery Server, a company that takes grocery store data, finds what items are on sale and places them alongside recipes. 

Execs care more about culture 
A new survey from agency Gyro and the Fortune Knowledge Group found 60 percent of execs care more about working with companies with good culture, rather than marketplace dominance. 

Celebrating 30 years of the Discovery Channel
CSI creator Anthony Zuiker stars in a new spot for the Discovery Channel, which looks at how watching Discovery programs inspired him to create the CSI series. 

Adweek co-founder dies at 87
Jack Thomas, one of the three co-founders of Adweek, passed away at the age of 87. Friends and colleagues shared some of their memories of Thomas with Adweek. 

Fans get a sneak peek at the new Star Wars
J.J. Abrams used San Diego Comic-Con as an opportunity to share some charming behind-the-scenes footage of the next Star Wars film.


Around the Web:

Comcast introduces a streaming service
Comcast announced its own streaming service for Comcast broadband customers, called Stream, which will include all broadcast networks and HBO for $15 a month. (Re/code)

Apple scores 92 percent share of smartphone industry
Thanks to the iPhone, Apple's claimed 92 percent of total smartphone profits among the world's top eight companies. Last year Apple sat at 65 percent. (The Wall Street Journal) 

Starbuck spearheads initiative to fight unemployment
A handful of big corporations including Starbucks, Taco Bell and Target joined forces to launch a plan to help employ 100,000 young people in the next three years. (The New York Times) 

Nintendo president Satoru Iwata dies
Satoru Iwata, president and CEO of Nintendo, died at the age of 55. Time looks at why Iwata mattered to Nintendo and celebrates some of his greatest achievements. (Time) 

J. Crew plans a lower-priced chain
Later this month, J. Crew plans to launch a lower-priced store called J. Crew Mercantile. The first location will open in Dallas. (Fortune)


Industry Shake-ups:

Accounts in review
Media reviews have been big in recent month, but now big creative reviews are kicking off, too. Oliver Garden launched a review, while Priceline.com narrowed its search to seven. (Adweek)