24 Hours in Advertising: Monday, Jan. 26, 2015

ZzzQuil upsets women, SkyMall says farewell, and Beyoncé takes on an Etsy shop


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

ZzzQuil tweet gets people fired up
A recent tweet from ZzzQuil told women the product is so good it will help them sleep as if their boyfriends finally proposed after years of waiting. (Adweek)

Less than 50 percent of advertisers will score Super Bowl engagement
According to Brand Keys 13th Annual Super Bowl Ad Engagement Survey, only about 46 percent of advertisers running spots during the Big Game will actually hook consumers. (Adweek)

A final farewell to SkyMall
In-flight catalog SkyMall filed for bankruptcy protection last week. So to honor the retailer's departure, Adweek pulled together 15 of the strangest products you could buy from the catalog. (Adweek)

A subtle activist ad for the Washington Redskins
The National Congress of American Indians and the Oneida Indian Nation have a subtle new ad that urges the Washington Redskins' owner to change the team's name and mascot. (Adweek)

Larry Wilmore talks The Nightly Show
Larry Wilmore spoke with Adweek about his new TV program, The Nightly Show, how it will cater to digital audiences, and what he learned from working with Jon Stewart. (Adweek)

A simple Starbucks ad
In honor of Martin Luther King Jr. Day, Starbucks ran a simple ad in The New York Times that you might have missed but definitely need to see. (Adweek)


Around the Web:

Leo Burnett makes its Jell-O debut
The upbeat 30-second spot "Faces" uses the tagline "Made with J-E-L-L-O-V-E" and is Leo Burnett's first ad for Jell-O. (Agency Spy)

Beyoncé challenges Etsy seller
An online Etsy shop that sells engagement mugs featuring the word "Feyoncé" got a huge wake-up call when Beyoncé's lawyers asked the company to stop ripping off the singer's album title. (Billboard)

How Snickers scored Danny Trejo
Danny Trejo explained how Snickers convinced him to play the role of Marcia Brady in a teaser for the company's upcoming Super Bowl spot. (Business Insider)

UPS faces unexpected holiday costs
Even though UPS delivered packages on time this past holiday season, the company announced it had to pay an unexpected $200 million to ensure timely deliveries. (The Wall Street Journal)

Gap ditches Piperlime
Gap announced it will drop online retailer Piperlime and focus on its other brands, including Banana Republic, since Piperlime has never reported sales over $100 million. (Fortune)

Facebook says FBX isn't going anywhere
Facebook's vp of business and marketing partnerships David Fisher said Facebook would not cut its ad exchange FBX from its current ad tech stack, but many continue to speculate about the future of FBX. (Ad Exchanger)

YouTube has some Super Bowl fun
The video-streaming site announced it will air a halftime show online during the Big Game and just released some of its first Super Bowl ad parodies. (The Drum)


Industry Shake-Ups: 

Hershey bulks up its creative roster
Arnold and Havas Worldwide currently work with The Hershey Co., but the chocolate company announced it will expand its roster to include more agencies. (Adweek)

Accounts in review
Unilever kicked off a major review, but it's not expected to make decisions until the fourth quarter. And Ameriprise Financial parted ways with R/GA. (Adweek)