24 Hours in Advertising: Monday, Jan. 26, 2015

ZzzQuil upsets women, SkyMall says farewell, and Beyoncé takes on an Etsy shop

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Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

ZzzQuil tweet gets people fired up
A recent tweet from ZzzQuil told women the product is so good it will help them sleep as if their boyfriends finally proposed after years of waiting. (Adweek)

Less than 50 percent of advertisers will score Super Bowl engagement
According to Brand Keys 13th Annual Super Bowl Ad Engagement Survey, only about 46 percent of advertisers running spots during the Big Game will actually hook consumers. (Adweek)

A final farewell to SkyMall
In-flight catalog SkyMall filed for bankruptcy protection last week.

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