Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Here's everything you need to know about the last 24 hours in advertising, in case you blinked.
Buzzing on Adweek:
Ann Taylor Loft video totally flops
Loft recently partnered with comedy group #hotmessmoves to create a Web series, but one video depicting a woman binge-exercising while covered in plastic wrap didn't go over too well with viewers. (Adweek)
Toyota teases its ad for the Big Game
For this year's Super Bowl, Toyota will run two 60-second spots during the game that focus on athletes and their families, including a spot starring Paralympic athlete Amy Purdy. (Adweek)
Bud Light gives a glimpse of Super Bowl spot
Bud Light debuted a 15-second teaser for its big 60-second Super Bowl spot, which will follow a man as he takes on a life-size Pac Man game. (Adweek)
Tensions rise between marketers and advertisers
A new survey from RSW/US revealed marketing executives feel agencies need to know more about...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in