24 Hours in Advertising: Monday, Jan. 12, 2015

Bieber says 'untouched' photo is fake, marketers cash in on college football, and Mad Men's creator dishes on the final season

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Justin Bieber's camp says untouched photos are fake 
After BreatheHeavy.com shared supposed evidence that Justin Bieber's Calvin Klein ads were enhanced in certain regions, Bieber responded and claimed the alleged untouched photos were not real. (Adweek)

Real-time marketing for college football
With the NCAA's college football championship poised to become cable's equivalent of the Super Bowl, savvy marketers are poised to launch real-time content campaigns. (Adweek)

Mad Men's creator says final season will 'delight and confound'
Joined by Mad Men's core cast, creator Matt Weiner this weekend described how he plans to make the final season unexpected without leaving fans frustrated.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in