24 Hours in Advertising: Monday, Jan. 12, 2015

Bieber says 'untouched' photo is fake, marketers cash in on college football, and Mad Men's creator dishes on the final season


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Justin Bieber's camp says untouched photos are fake 
After BreatheHeavy.com shared supposed evidence that Justin Bieber's Calvin Klein ads were enhanced in certain regions, Bieber responded and claimed the alleged untouched photos were not real. (Adweek)

Real-time marketing for college football
With the NCAA's college football championship poised to become cable's equivalent of the Super Bowl, savvy marketers are poised to launch real-time content campaigns. (Adweek)

Mad Men's creator says final season will 'delight and confound'
Joined by Mad Men's core cast, creator Matt Weiner this weekend described how he plans to make the final season unexpected without leaving fans frustrated. (Adweek)

Just how Breaking Bad will the Breaking Bad prequel be?
AMC has been hunting for a new hit since Breaking Bad's final episode, but will the spinoff Better Call Saul be the answer? Co-creator Vince Gilligan shared a few details of how it will retain some of the original show's pedigree. (Adweek)


Around the Web:

Sunday Style apologizes for running sexist ad
The magazine issued an apology for running an ad for an internship alongside a provocative photo of a women on her hands and knees, posing in her underwear. (The Independent)

Twitter's plan to boost revenue
The company announced at CES that its new strategy to increase revenue would involve selling ads through third-party apps. (Tech Crunch) 

GM prepares to battle Tesla
GM announced a new $30,000 electric car called the Chevrolet Bolt in a strategic move to take on Tesla. (The Wall Street Journal)

Americans trust brands that support a cause
According to research from Column Five, 90 percent of Americans said they are more inclined to trust a brand that supports social causes. (Mashable) 


Industry Shake-Ups: 

Staff cuts at Lowe Campbell Ewald
While not yet confirmed, some sources say Detroit-based Lowe Cambpell Ewald laid off approximately 30 employees. (Agency Spy) 

Accounts in review
Pandora Jewelry named Grey and Maxus as its new lead creative and media agencies, while DDB won creative responsibilities for the American Cancer Society. (Adweek)