24 Hours in Advertising: Monday, April 20, 2015

Mark Burnett on the upfronts, and Ben & Jerry's Apple '1984' parody


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Mark Burnett on his TV show success
Leading up to the upfronts, Mark Burnett spoke with Adweek about his 11 popular shows, including The Voice and The Bible. (Adweek)

Why the upfronts are still important for TV
The annual presentation of the year's upcoming TV programming, known as the upfronts, is just as important as ever. (Adweek)

Battle between Facebook and YouTube
Facebook continues to build out its video capabilities, often running exclusive content for brands and publishers and perhaps edging out its competitor YouTube. (Adweek)

Ben & Jerry's channels Apple's 1984 spot
A new spot from Ben & Jerry's for its new Brrr-ito product with a parody of Apple's famous "1984" commercial. (Adweek)

Video from Omaha Zoo is a PR disaster 
A video out of the Henry Doorly Zoo & Aquarium of a gorilla charging and cracking a glass screen has gotten more than 5 million views, but the zoo has yet to address it. (Adweek)


Around the Web:

BuzzFeed comes clean on deleting articles
After an internal review, BuzzFeed reported that it deleted three posts because of complaints from advertisers. (Mashable)

Lilly Pulitzer crashes Target's website
Target debuted the Lilly Pulitzer collaboration line on Sunday. The demand and online traffic was so high that Target had to make the site inaccessible for a 20-minute period. (The Wall Street Journal)

Moleskine jumps into digital
Moleskine notebooks is a big hit among writers, but now the company is finding ways to remain relevant in an age of technology and apps. (The New York Times)

ESPN says Verizon violates contract 
ESPN states that Verizon FiOS' plan to unbundle its TV package, placing ESPN and ESPN2 in a separate sports package, would violate the company's contract. (The Wall Street Journal)


Industry Shake-Ups: 

Accounts in Review
Visa and Coty look for new agencies to handle their global media accounts, along with Unilever and SC Johnson. (Adweek)