24 Hours in Advertising: Friday, Nov. 21, 2014

Stephen Colbert woos the ad industry, Italians dis Pizza Hut and Yahoo eyes ad tech companies


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Stephen Colbert charms at Ad Council dinner
The comedian, on his way to take over CBS' The Late Show, was the emcee at this year's Ad Council fundraising dinner and won over the crowd with his ad jokes. (Adweek)

Italians weigh in on Pizza Hut's food
The company kicked off a major rebranding effort, from new ingredients and recipes to a new logo, and also rolled out a hilarious spot showing how the older Italian generation really feels about Pizza Hut pizza. (Adweek)

Kevin Durant joins Sonic
The NBA star will star in the company's national TV spots as the first sports ambassador for Sonic Drive-In. (Adweek)

Bob Marley-branded pot
The legendary singer has become the face of a new line of cannabis related products, from lotions to accessories, called Marley Natural. (Adweek)

The most viral ads of the year
Unruly Media pulled together a list of the 20 most viral and shared ads from this past year, which included the Always "Like a Girl" campaign and American Greeting's "World's Toughest Job" spot.  (Adweek)


Around the Web:

Marissa Mayer is on an acquisition spree
After snapping up Flurry, and more recently BrightRoll, rumors surfaced that Yahoo may be looking to grow its advertising technology company roster even more with companies such as Turn, MediaMath and RadiumOne. (Re/code)

Uber hires lawyers
Following some concerns over the company possibly collecting some personal data on customers and journalists, Uber has hired a law firm to look into its privacy policy. (The Drum)

Lacoste experiments with Snapchat
The fashion brand rolled out five short videos on Snapchat that has followers searching for Lacoste's signature crocodile and trying to grab a screenshot of the animal before it disappears. (Digiday)

Apple pushes for Beats
Starting in 2015 Apple plans to incorporate the Beats Music subscription service into iOS software so every iPhone and iPad has easy access to it. (The Guardian)

Mozilla searches with Yahoo
Yahoo became the official search engine for Mozilla's Web browser Firefox, replacing Google. (Media Post)

Nikon charms millennial hipsters
For its holiday campaign, Nikon is pushing to reach a younger audience that takes pictures on smartphones, not digital cameras. (The New York Times)

Comcast wants better customer service ratings
The company announced it's testing a new feature in its app that will alert customers when a technician is 30 minutes away. (The Washington Post)

Arizona sues General Motors
The state of Arizona sued General Motors, claiming that GM put its customers at risk by delaying recalls and covering up important safety information. (Reuters)

Smartphones beat TVs
Flurry released data showing the average person spends about two hours and 57 minutes each day on a smartphone, as opposed to an average of two hours and 48 minutes watching TV. (Businessweek) 

Twitter tests the 'Buy' button
AMC Theaters will try out the relatively new buy feature this holiday season, offering followers and other Twitter users the option to purchase a $30 gift card. (Mashable)


Industry Shake-Ups:

Crispin Porter + Bogusky enlists help from a rival
Until Crispin gets its office set up in Shanghai, China the agency will turn to sister agency Anomaly for some extra help on its new global Infiniti account. (Adweek)

American Family Insurance finds a new lead agency
BBDO will take over as the lead creative agency, previously Grey, for the brand which spends $150 million on media annually. (Adweek)

Three PR and ad vets start an agency
The KSW Agency is based in Scottsdale, Ariz., and the agency's first client will be Sophisticated Rebel. (Adweek)