24 Hours in Advertising: Friday, May 29, 2015

Vodafone's new spot tugs at the heartstrings, and brands question FIFA sponsorships


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Toyota's music label wants to make artists happy 
Scion AV, Toyota's music label, works with artists form A$AP Rocky to Chromeo, and artists own all rights to the content they produce with the label. (Adweek)

Brands question the value of a FIFA sponsorship
With FIFA officials under fire and facing corruption charges, sponsors including McDonald's, Adidas and Budweiser expressed concern about their future with world soccer's governing body. (Adweek)

3M turns banners ads into Post-its
3M found a way to make banner ads a lot less annoying by turning them into Post-it notes. (Adweek)

Maurice Levy makes $3 million in 2014
Publicis Groupe CEO Maurice Levy earned $3.1 million last year. Compared with other holding company CEOs, that number is pretty small. (Adweek)

Vodafone tugs at the heartstrings with a cute pig
A new spot out of New Zealand from Vodafone and agency FCB tells the heartwarming story of a man and a runaway pig. (Adweek)

A look at 10 years of YouTube
YouTube turns 10 this year, and it made an "A-to-Z of YouTube" video, infographic and quiz to celebrate the big anniversary. (Adweek)


Around the Web:

Google launches its Apple Pay rival
Google finally released its answer to Apple's new Apple Pay system—Android Pay. (Venture Beat)

Inside Jay Z's troubled Tidal venture 
Jay Z has found success in almost all of his previous ventures from music to a clothing line, but with music streaming service Tidal, things don't seem to be going so well for the rapper. (Bloomberg)

Under Armour hopes Stephen Curry's success will sell shoes
Under Armour endorser Stephen Curry is taking the NBA playoffs by storm with the Golden State Warriors, but his signature shoe still hasn't taken off. (The Wall Street Journal)

How American Apparel is working to reinvent itself
American Apparel CEO Paula Schneider is still working to bring some life to the company by incorporating a design calendar and appealing to three specific types of customers. (The Washington Post)

Amazon plans a food line
Amazon's latest venture will be a food line, creating its very own milks, cereals, household items and more. (Market Watch)


Industry Shake-Ups: 

Ace Hardware selects lead agency
Ace Hardware selected O'Keefe, Reinhard & Paul as its new lead creative agency following a review. (Agency Spy)