24 Hours in Advertising: Friday, May 22, 2015

Coca-Cola uses babies for a viral hit, and Tinder sells Zedd's new album for $3.99


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Why Mad Men ended with that Coke ad
Mad Men creator Matthew Weiner finally revealed why he ended the show with Coke's famous "Hilltop" ad. (Adweek)

6 ways to reach Gen Z
Marketers need to start thinking about the younger set of millennials, Generation Z. Here are six tips for marketing to Gen Z. (Adweek)

Olive Garden's new ad surprises
A new spot from Grey New York for Olive Garden made an uncharacteristic move for the restaurant chain. It's focused on family moments, not the typical food shot. (Adweek)

Tinder partners with Zedd
Tinder teamed up with musician Zedd and will exclusively sell the artist's new album for a price of $3.99. (Adweek)

Coke uses babies to get a viral hit
The "Choose to Smile" campaign from Coca-Cola combined clips of babies laughing from the Internet with some fresh footage and scored 6 million views on YouTube. (Adweek)


Around the Web:

Failed brands make a comeback
A number of entrepreneurs have started a trend of buying up failed retailers, including Delia's, and relaunching them as smaller online shops. (The Wall Street Journal)

Shake Shack may add chicken to the menu
Shake Shack filed for an application to trademark for Chicken Shack last month. With a new location in the works, some people think the restaurant may add chicken to the menu. (Bloomberg)

CVS buys Omnicare
CVS Health plans to purchase Omnicare, a pharmaceutical distributor, for an estimated $10.4 billion. (The Washington Post)

Video ad spend keeps growing
This graphic shows how much video ad spending has grown in the past few years, and how it will continue to grow into 2016 and 2017. (Mashable)

Google makes YouTube ads shoppable
Google announced plans to make ads on YouTube shoppable by placing "Buy" buttons within ads on mobile. (Re/code)


Industry Shake-Ups: 

GoDaddy launches a review
GoDaddy launched a global review, searching for a global brand agency partner. (Agency Spy)