24 Hours in Advertising: Friday, March 6, 2015

Adam Lisagor joins CenturyLink campaign and Jägermeister crafts beautiful puzzles


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Catch New York slyly celebrates new business
Unlike some agencies that might shout their new business wins from the rooftops, Catch New York took a different approach to announce its Vans win. (Adweek)

All the facts to know about mobile payments
Google announced its plan to get into mobile payments with Android Pay. Here's a look at all the important details to know before the payment feature launches. (Adweek)

CenturyLink gets a tech guy to star in its ads
In Arnold's first campaign as creative lead for CenturyLink, online tech explainer Adam Lisagor delivers straightforward answers to potential customers. (Adweek)

The story behind those silly Vince Vaughn stock photos
Turns out those stock photos promoting Vince Vaughn's upcoming film Unfinished Business were actually photoshopped from very real, very awkward stock photos. (Adweek)

Jägermeister's crafty new campaign
Deutsch New York enlisted artist Olivia Knapp to create three stunning wooden puzzles for Jägermeister, made up of 56 pieces each for the 56 ingredients in the drink. (Adweek)

Five cool new marketing technologies from MWC
Take a look at five new technologies introduced at Mobile World Congress, including 3-D printable selfies, that caught Adweek's eye. (Adweek)


Around the Web:

Twitter gets more revenue from advertisers 
Twitter has fewer advertisers than Google and Facebook, but Twitter's focus on big brands allows the company to get more revenue out of its advertisers. (Business Insider)

Peeps-flavored milk hits stores
Peeps now has its own line of milk with flavors such as Chocolate Marshmallow and Easter Egg Nog. (Time)

Sheryl Sandberg's new Lean In campaign targets men
Sandberg kicked off the Lean In Together campaign, which aims to reach out to men and show how they benefit from supporting women in the workplace and at home. (Bloomberg)

Etsy files for IPO
The online marketplace for DIY crafts has filed for a $100 million IPO and announced its ticker symbol would be ETSY. (CNN Money)

McDonald's cuts back on antibiotic use
McDonald's announced it will stop using chickens that have been given antibiotics within the next two years. (The New York Times)

Google and Walmart part ways
Walmart will no longer use Google's ad services because the company was concerned with the amount of data, including product prices, it had to share with Google. (The Wall Street Journal)

Facebook could take away some of your likes 
Beginning March 12, page administrators may notice the amount of likes for their page drop off as Facebook removes inactive accounts from the mix. (Social Times)


Industry Shake-Ups: 

IPG Mediabrands CEO steps down
Matt Seiler, CEO of IPG Mediabrands, is vacating the role and will be succeeded by global COO Henry Tajer. (Adweek)

Droga5 snags new business for Toyota
Droga5 will be the new lead creative agency for Toyota's Scion brand. (Agency Spy)