24 Hours in Advertising: Friday, March 13, 2015

Facebook expands friendship ads and marketers use clever SXSW hashtags

Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Charles Schwab turns robotic
Charles Schwab and CP+B show off Schwab Intelligent Portfolios in a new campaign that imagines the automated portfolio service as a talking computer named Blue. (Adweek)

McDonald's, then and now
Once a barbeque shop in the 1940s, McDonald's is now on its way to court the tech savvy and startup lovers at this year's SXSW Interactive festival. (Adweek)

Facebook's friendly outdoor ads
Facebook is continuing to roll out its refreshing friendship campaign online, in print and now on outdoor billboards. (Adweek)

Yoga replaces coffee meetings at SXSW
More companies and brands are taking a healthier, more relaxing approach to this year's SXSW festival, offering yoga sessions and classes to attendees. (Adweek)

Marketers use clever hashtags for South by Southwest
With so many brands, startups and agencies attending the annual South by Southwest Interactive festival, it can be hard to stand out. Here are a few hashtag campaigns bound to grab attention this year. (Adweek)

Samsung debuts video calling centers 
One neighborhood in Turkey learned sign language and surprised a deaf resident to promote a new Samsung video call center designed for the hearing impaired. (Adweek)

Kids read mean tweets for bullying PSA
The Canadian Safe School Network took Jimmy Kimmel's viral mean-tweet-reading gag, normally reserved for celebrities, and applied it to kids for a powerful PSA on cyber bullying. (Adweek)

Around the Web:

Honda will address recalls in new campaign 
Honda plans to release a new campaign next week that will encourage customers who own certain Honda makes and models to check their cars for defective air bags. (Los Angeles Times)

McDonald's plans to put kale on the menu
Even after one of its ad campaigns promised fans it would never put a leafy green like kale on its menu, McDonald's plans to offer kale at some locations. (Mother Jones)

Inside the underground resale market for Lululemon
Lululemon's strategy of ordering and stocking a limited selection of its products has created a competitive and pricey underground market on sites like eBay. (Racked)

Lyft raises $530 million
Lyft just raised $530 million in funding, with $300 million coming from Japanese company Rakuten Inc., which will acquire an 11.9 percent stake in Lyft. (Bloomberg)

Alibaba invests in Snapchat
Alibaba invested $200 million in Snapchat, bringing Snapchat's overall valuation up to $15 billion. (The Wall Street Journal)

Spotify reaches for more millennials
Spotify will unveil a big change at SXSW, showing off its brand in bold new colors, moving away from the look of a tech company to a millennial-friendly entertainment company. (Fast Company)

Industry Shake-Ups: 

Mondelez's Philadelphia brand re-appoints JWT 
Modelez's Philadelphia cream cheese brand re-appointed JWT as its lead creative agency. (The Drum)

New CMO at Y&R
Young & Rubicam CEO David Sable named Alex Hughes, who has worked for Y&R for 21 years, as the agency's new global chief marketing officer. (Adweek)