24 Hours in Advertising: Friday, June 5, 2015

Nivea doll burns in the sun, and agencies try to solve California drought

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Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Agencies look to solve California drought
Students from the University of Southern California plan to work with agency and marketing experts, including Deutsch L.A., to find solutions for the state's serious drought problem. (Adweek)

Subaru's new ad makes dads everywhere sob
In a new father-daughter tearjerker from Subaru, the automaker tells the story of a father cleaning out his old car, reminiscing about his daughter's younger years. (Adweek)

Nivea makes dolls that burn without sunscreen
An innovative new project from FCB Brazil and Nivea created dolls with UV-sensitive materials.

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