24 Hours in Advertising: Friday, July 31, 2015

Clavin Klein's racy new campaign, the dress code for digital shops, more

Calvin Klein and Mother New York released a new, rather racy campaign. Plus, digital agencies including Brooklyn-based Breakfast and Huge discuss what the dress code is like at their agencies.


New on Adweek:

A look at the dress code for digital shops
The dress code for digital agencies can range from a laid-back "hobo" look to a more put together GQ look, according to a handful of agencies. 

Calvin Klein gets even racier in its new campaign
A new Calvin Klein campaign from Mother New York, shot by Mario Sorrenti, embraces the online dating, sexting culture. 

Groupon tests food delivery
Groupon joined the restaurant delivery business Thursday, initially kicking things off in Chicago. The company offered 10 percent off for Chicago orders.

Kraft Mac and Cheese gets a name change in Canada
In Canada, Kraft Mac and Cheese Dinner will now be known as KD, which stands for Kraft Dinner. 80 percent of people eating the product in Canada already use that name anyway. 

3 agency guys walk 125 miles for a pitch
A group of three guys from Italian agency Le Balene are walking 125 miles from their offices to a potential client for a pitch. 


Around the Web:

SoulCycle files for IPO
New York-based indoor-cycling company SoulCycle filed for an initial public offering this week. (Bloomberg) 

Five cities getting Whole Foods' millennial-friendly chain
Whole Foods announced it would open a chain of lower-priced stores targeted at millennials—called 365 by Whole Foods Market—with the first location opening up in L.A. (Market Watch)

P&G cuts agency costs
Procter & Gamble's chief financial officer Jon Moeller said the company reduced its spending with ad agencies by 15 percent compared with the previous year. (The Wall Street Journal) 

NBCUniversal to invest in BuzzFeed, Vox Media
NBCUniversal is in negotiations both with BuzzFeed and Vox Media and is set to invest $250 million in BuzzFeed. (Re/code) 

Gawker names new editors
After a few departures from the Gawker staff, the publisher named John Cook as the temporary executive editor of Gawker Media. (Poynter) 


Industry Shake-ups:

Havas Worldwide hires new design director
Andrea Gustafson joins Havas Worldwide New York as a design director. Gustafson joins Havas from co: collective, where she was the lead content creator. (Agency Spy)