24 Hours in Advertising: Friday, Jan. 9, 2015

Budweiser hopes for another Super Bowl win, Starbucks makes a charming Vine, and investors question Marissa Mayer


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Starbucks dazzles on Vine
A charming stop-motion clip from Starbucks raked in over 190,000 Vine likes this past week, making it the top-ranked video in the food and beverage category. (Adweek)

Agency life as told by mini figurines
Brand strategist Derrick Lin captured his own miniature agency world using small figurines to tell different agency stories and scenarios. (Adweek)

The Super Bowl sequel challenge 
Creating a stellar sequel Super Bowl spot isn't easy, but Anheuser-Busch believes its new Budweiser spot, "Lost Dog," could surpasses the success of last year's "Puppy Love." (Adweek)

11 brand logo redesigns from 2014
Pizza Hut, Airbnb and Foursquare all launched updated logos last year, and some redesigns were better received than others. (Adweek) 


Around the Web:

Investors send a second letter to Marissa Mayer 
Starboard Value LP wrote a second note to Yahoo CEO Marissa Mayer addressing a list of concerns and requests she should take note of to avoid losing her top spot at the company. (PR Newswire)

Samsung profits fall
For the first time in three years, Samsung Electronics reported that it expects profits to fall. (The New York Times)

The future of a crowded ad tech industry 
In the next year larger ad tech companies will continue to snatch up smaller shops, especially with M&A's in advertising technology shooting up by 32 percent in 2014. (The Wall Street Journal)

Google loses some ground to Yahoo
While Google saw its stake in the U.S. search market drop to 75.2 percent, its lowest since 2008, Yahoo's own numbers jumped from 7.4 percent to 10.4 percent. (Bloomberg)

The true size of mobile advertising
According to Venture Beat, mobile advertising makes up a much smaller percentage of a brand's budget than one might think, with growth actually being driven by apps. (Venture Beat)

Bieber fans send Calvin Klein model death threats
Justin Bieber's steamy Calvin Klein ads dropped earlier this week, and some of his fans have not taken too kindly to model Lara Stone touching Bieber's bare chest. (The Independent)

Coca-Cola and McDonald's cut jobs
Both companies recently announced job cuts, with Coca-Cola reporting it plans to cut between 1,600 and 1,800 jobs globally. (Media Post)

Dunkin' Donuts will open stores in China
With just 16 stores in China right now, Dunkin' Donuts will drastically expand with 1,400 new locations over the next 20 years. (Grub Street)

Videos in Facebook News Feed triple 
Facebook revealed that branded content and user-generated videos placed in the News Feed tripled in 2014. (The Drum)


Industry Shake-Ups: 

Merkley + Partners jumps into auto products
The agency, which currently heads up creative for Mercedes-Benz U.S., will now be working on Armored AutoGroup's creative and media. (Adweek)

Saatchi & Saatchi Worldwide restructures
The new global CEO at Saatchi & Saatchi, Robert Senior, announced the agency would undergo restructuring, with some top executive positions being eliminated. (Media Post)

Doner loses its evp/ecd
Justin Smith, former evp, ecd and chief innovation officer at Donner, will leave the Detroit shop at the end of the month. (Agency Spy)