24 Hours in Advertising: Friday, Dec. 5, 2014

Cadillac picks a new shop, McVitie's creates Christmas cuteness overload and FTC cracks down on agency tweets

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Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Publicis wins Cadillac
The luxury car brand is leaving Interpublic Group's Lowe for Publicis Groupe's namesake agency. (Adweek)

McVitie's unleashes the cute for Christmas
The U.K. biscuit brand created a spot for the holidays featuring a handful of adorable baby animals from pugs to hedgehogs. (Adweek)

Pantone announces its color of the year
The new color of the year is a deep, burnt shade of red called Marsala, and while some are thrilled by the color, others seem let down. (Adweek)

The FTC sets rules for agencies tweeting about clients
The Federal Trade Commission said agencies must disclose if the company or brand they are casually talking about, even in a tweet, is a client.

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