24 Hours in Advertising: Friday, Dec. 19, 2014

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Carnival will run its first Super Bowl ad Carnival Cruise Lines announced it would run a Super Bowl ad and will ask viewers to select one of four rough cuts created by BBDO. (Adweek) Dumb Ways to Die promotes holiday safety Metro Trains Melbourne and McCann Melbourne advocate for holiday safety in this most recent Dumb Ways to Die PSA, starring animated characters carolling a tune set to "Deck the Halls." (Adweek) Behind the scenes of Apple's heartwarming holiday spot Apple shares an inside look at its most recent ad, The Song, and introduces viewers to the two women behind the beautiful voices in the ad. (Adweek) A new CEO and new image for American Apparel Now that the company's controversial former CEO Dov Charney was fired and a new leader Paula Schneider was named, American Apparel has a chance to improve its image in the new year. (Adweek) Around the Web: Several brands pull ads from VH1's Sorority Sisters Advertisers including Honda and Domino's pulled spots from the VH1 show Sorority Sisters as viewers pointed out how offensive the show is to the historically black sororities it portrays. (The Wall Street Journal) Amazon promises speedy delivery in New York The service promises to deliver to Prime Now subscribers who live in Manhattan a selection of "daily essentials" within a one-hour time slot. (Venture Beat) Internet ad revenue jumps According to the Interactive Advertising Bureau, Internet ad revenue within the U.S. grew in 2014, hitting a high of $12.4 billion. (The Drum) Kraft's CEO steps down Tony Vernon, former Kraft Foods Group CEO, announced he would be stepping down and will be replaced by former chairman John Cahill. (Businessweek) GE partners with Vevo On Christmas Eve, General Electric and Vevo will air a series of music-themed videos and documentaries, but the music will only be available to listeners through connected TV devices such as Apple TV and Roku. (Digiday) Aer Lingus rejects British Airways Air giant British Airways reportedly approached the small Irish airline, looking to overtake Aer Lingus but was declined. (The New York Times) Behind the branding for Serial Not only has the podcast Serial become hugely popular, but now even the striking black and red "S" logo has caught people's attention. (Wired) The evolution of Old Spice Fast Company looks back at the history of Old Spice and how it began as a women's product and eventually transformed into the brand it is today. (Fast Company) Industry Shake-Ups: Johnnie Walker picks a new agency After 15 years with Bartle Bogle Hegarty, Diageo named Anomaly as the new lead creative agency for Johnnie Walker. (Adweek) L'Oréal shifts its communications planning Media agency MEC will take over communications planning in the U.S. for a number of high-end L'Oréal brands. (Adweek)

Brand Marketing

24 Hours in Advertising: Friday, Dec. 19, 2014

Carnival crowdsources its Super Bowl ad, American Apparel looks to repair brand

Katie Richards

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Katie Richards