24 Hours in Advertising: Friday, April 3, 2015

BMW gets heat for March Madness spot, and Neutrogena celebrates Earth Month


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

NFL stars on their social media habits
San Francisco 49ers quarterback Colin Kaepernick shared his social media philosophy with Adweek, saying he has a lot of fans on Instagram and Twitter, but also a lot of haters. (Adweek)

BMW ad angers mental health advocates
Mental health advocates have asked BMW to pull a spot that's been running frequently during the NCAA March Madness tournament. The spot is meant to spoof horror films but pokes fun at a "crazy" woman. (Adweek)

Neutrogena ditches TV ads
Celebrating Earth Month, Neutrogena decided to run a digital-only campaign with Kristen Bell as it spokesperson. The campaign aims to get people to take off their makeup without wasting water.  (Adweek)

Brands with the most Twitter followers in common 
A study from Simply Measured looked at 10 major brands, including Starbucks and H&M, on Twitter to see how much overlap there was between followers. (Adweek)

Tena Men introduces Stirling Gravitas 
AMV BBDO introduced Stirling Gravitas, a man who is in control of every aspect of his life, including urine leakage, for Tena Men's incontinence pads. (Adweek)

Russian app shows how social media sucks people in
Mainpeople, a Russian app built to encourage the social media obsessed to be more charitable, released a strange spot that illustrates how social media can make us self absorbed. (Adweek)

Bud Light teams up with Tinder
Bud Light is launching its next pop-up town, dubbed "Whatever, USA," with some help from the dating app Tinder. Users can win a trip to the town, and Bud Light will run native video ads on Tinder. (Adweek)


Around the Web:

Mobile ad market will hit $100 billion
A new report suggests advertisers will spend approximately $101.37 billion on mobile advertising in 2016. (The Wall Street Journal)

Airbnb ventures to Cuba
Airbnb announced it will be one of the first U.S. lodging companies in Cuba. The company already has over 1,000 listings up online. (USA Today)

Facebook's nostalgia feature upsets some users
Facebook launched a nostalgia feature, similar to its contested Year in Review feature, that has upset some users, especially when the feature brings back painful memories. (The Verge)

Vita Coco goes for multiple agencies
Vita Coco dropped its agency of record, Saatchi & Saatchi, in favor of a multi-agency model. (Agency Spy)

Walmart becomes unlikely voice in social debate 
This week Walmart did something surprising when it released a statement on its Twitter account asking the governor of Arkansas to reject a bill that could lead to discrimination against gay men and lesbians. (The New York Times)


Industry Shake-Ups: 

GNC picks 3 new shops
GNC named three new agencies to replace former lead shop Carmichael Lynch. The new agencies are Consigliere, Crossmedia and 22squared. (Adweek)