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LOS ANGELES — 24 Hour Fitness has hired Omnicom Group’s Direct Partners to handle the creative portion of its $25 million account, the client confirmed on Wednesday.
The Marina del Rey, Calif. direct marketing agency bested four other California finalists, including Attik in San Francisco; Brainsaw in Santa Ana; Donat Wald in Santa Monica and Suissa Miller in Los Angeles, said 24 Hour Fitness representative Shannon May.
The creative account had been handled by Grey’s San Francisco office for roughly two years.
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