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NEW YORK Internet advertising revenue dropped 16 percent in 2002 to $6 billion, according a report released today by the Interactive Advertising Bureau. Despite the year-over-year decline, 2002 ended on a high note with fourth-quarter revenue rising 9 percent to $1.6 billion from Q3.
The figures were from the IAB-sponsored Internet Revenue Report, conducted independently by the New Media Group of PricewaterhouseCoopers.
“A number of factors that had been negatively impacting revenue growth seem to be turning favorable, including a modest rebound in overall advertising spending,” said Pete Petrusky, director of the New Media Group at PricewaterhouseCoopers.
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