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NEW YORK Wrigley has consolidated its U.S. media planning and buying account at MindShare after a review, the client has confirmed.
The company spent $200 million on ads last year, per Nielsen Monitor-Plus.
WPP Group’s MindShare here bested sibling MediaCom and the incumbent agency, Omnicom Group’s OMD, the client said.
Chicago-based Wrigley said the review stemmed from a desire to consolidate its media account after recently acquiring several brands from Kraft Foods, including Lifesavers and Altoids.
“After a thorough review, MindShare emerged as the best partner to assume responsibility for handling Wrigley’s U.S.
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