$200 Mil. Wrigley Media to MindShare

NEW YORK Wrigley has consolidated its U.S. media planning and buying account at MindShare after a review, the client has confirmed.

The company spent $200 million on ads last year, per Nielsen Monitor-Plus.

WPP Group’s MindShare here bested sibling MediaCom and the incumbent agency, Omnicom Group’s OMD, the client said.

Chicago-based Wrigley said the review stemmed from a desire to consolidate its media account after recently acquiring several brands from Kraft Foods, including Lifesavers and Altoids.

“After a thorough review, MindShare emerged as the best partner to assume responsibility for handling Wrigley’s U.S. media planning and buying,” said Paul Chibe, client senior marketing director, in a statement.

OMD will continue to handle media chores in several markets outside the U.S., including Canada, Australia, France and Poland, Wrigley confirmed.

WPP’s Mediaedge:cia and MediaCom also continue to handle some overseas markets for Wrigley, the company said.