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LOS ANGELES Following almost four decades with independent agency WestWayne, SunTrust Bank has launched a review for its estimated $20 million advertising account, according to the bank’s chief marketing officer.
In a statement, SunTrust CMO and executive vice president Craig Kelly said that a decision should be made by late September.
Citing the Atlanta-based bank’s recent expansion efforts, merger with National Commerce Financial Corp. and emphasis on a new brand platform, “We see this juncture as a natural opportunity to explore our agency needs,” Kelly said.
SunTrust,
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