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CHICAGO Northwestern Mutual Financial Network has put its $20 million advertising account into review, the client confirmed.
The incumbent, WPP Group’s JWT in Chicago, has been invited to participate. The Milwaukee-based financial services company has contracted Chicago consultant Jones Lundin Beals to conduct the review, according to a client representative.
“We think it makes good business sense to evaluate our advertising programs to best use our budget,” said the rep. She said the company hoped to have the review completed by July.
JWT
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