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A pair of veteran marketers have opened an agency in Seattle dedicated to marketing to women.
Sally Bjornsen and Lianne Weis have formed Voice, to fill what they see as a void in that arena. “It is our goal . . . to educate marketers on how to start building profitable, long-term relationships with women through brand communications and effective marketing programs,” said Bjornsen, co-founding partner and Voice’s account planner.
The agency’s name comes from the “voice” of the targeted consumer as well as the voice of the brand, she explained.
Bjornsen and Weis met while working at direct response agency Herring/Newman in Seattle.
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