Ammirati, FCB Both Pick Up Business Worth More Than $50 Mil.
NEW YORK–Ammirati Puris Lintas and Foote, Cone & Belding last week each won a high-tech, global ad account worth more than $50 million.
At Ammirati, the arrival of the Iridium LLC account followed a credentials-only pitch that also involved Saatchi & Saatchi Advertising and TBWA Chiat/Day, both in New York, and Fallon McElligott, Minneapolis, said sources.
Ammirati will be responsible for developing a broadcast, print and direct marketing campaign that will introduce Iridium’s new global wireless communications network.
“We selected Ammirati Puris Lintas because of the superiority of the agency’s strategic thinking and the quality and depth of its international network,” said John M. Windolph, Iridium’s executive director, marketing and corporate communications.
Iridium is in the process of launching 66 satellites. The company, which will begin service in September 1998, will spend at least $50 million on advertising. Some sources have pegged spending at more than $100 million.
Iridium is one of three accounts Ammirati reeled in last week. The others are: General Motors’ GMC trucks account and Montblanc’s global ad business [see related stories on pages 2 and 6].
Separately, 3Com Corp. last week consolidated its $80 million ad account at Foote, Cone & Belding Worldwide. FCB’s San Francisco office will be the lead agency for the Santa Clara, Calif.-based data networking products manufacturer. Advertising for 3Com’s brands had previously been handled by a variety of shops, including Poppe Tyson, Mountainview, Calif.; Cunningham Communication, Palo Alto, Calif.; and The Leap Partnership in Chicago, among others.
“We selected FCB as our global agency because of its strong creative reputation, its solid capabilities in high technology and new media, its worldwide media buying power and its excellent track record in helping companies build a strong worldwide consumer brand,” said Jerry Johnston, 3Com’s new vice president of corporate marketing.
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