2 Shops Form Global Jaguar Pact

Ogilvy & Mather and J. Walter Thompson, the two WPP Group agencies which share the global Jaguar Cars account, have formed a collaborative partnership called the “Jaguar Global Brand Alliance.”
David Murphy, a senior partner at Ogilvy’s New York office, has been named worldwide client services director on the Jaguar business for both Ogilvy and JWT. Phil Cazaly, marketing director for Jaguar Ltd. in Coventry, England, said the move was made partly to end an internecine rivalry between the sister shops over Jaguar’s $70 million global account.
“They both said, ‘If you want one global agency, why don’t you fire one of us?'” Cazaly noted. “We said, ‘Can you do a joint venture instead?'”
Ogilvy currently handles the business in North America and Spain, while JWT handles the nameplate in Britain, Europe and Asia.
The move coincides with Ogilvy appointing creative director Ross Sutherland to oversee creative duties on its corporate account for Ford Motor Co., which controls Jaguar.
At Ogilvy, Sutherland succeeds creative director John Stingley on the $40 million Ford corporate business it won last year. Its maiden campaign breaks in December, themed, “Driven by you.” Ogilvy has hired Mark Linder as worldwide client services director on the Ford corporate business; management supervisor Richard Bonner-Davies fills Murphy’s former role on Jaguar and Ford.