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NEW YORK StrawberryFrog and Bartle Bogle Hegarty are vying for creative duties on SoBe, a PepsiCo brand that Fallon’s New York office previously handled, sources said.
Fallon closed its New York operation in September 2005, leaving SoBe without a lead agency. Each contender is pitching from its office here, with final presentations slated for later this month, sources said.
StrawberryFrog, an independent, and BBH, which is 49 percent owned by Publicis Groupe, declined comment.
Account billings could not be ascertained.
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