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NEW YORK-Two agency reviews, in which accounts worth a total of $10-13 million were at stake, have been called off, representatives of both clients said last week.
Bowling Green, Ky.-based Gitano Fashions and Englewood Cliffs, N.J.-based LG Electronics USA both said they were ending their reviews.
In addition, LG Electronics USA’s parent company, Korean conglomerate LG Group, has frozen its estimated $20 million corporate image account, currently at D’Arcy Masius Benton & Bowles, New York, until the economic situation in Korea has stabilized, according to a DMB&B representative.
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