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LOS ANGELES Following presentations by four independent shops last Friday, Northern California Honda dealers have trimmed the field in their estimated $10 million creative and media review, per Denny Boyle, a Honda dealer overseeing the contest.
Remaining in contention, with a decision expected Thursday, are Pickett Advertising and Swirl Inc., both in San Francisco. Swirl was a late addition to the review. It replaced Maiden Lane here, which dropped out due to pitch conflicts, according to the agency.
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