2 Media Execs Make Moves

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Lane Advertising and Mason & Madison have announced changes in the executive ranks of their media departments.
Lane Advertising in Marblehead, Mass., last week named Marybeth Maercklein media director. She previously served as a media supervisor at Arnold Communications in Boston, where most recently she worked on the Volkswagen of America account. Prior to that, she serviced McDonald’s Corp. Maercklein replaces Karen Bisegna, who left Lane Advertising for personal reasons.
Maercklein has been replaced at Arnold by Michael Buckley, who was promoted from planner to supervisor on Volkswagen.
Lane Advertising also plans to move its headquarters, according to agency official Penny Schuler.


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