By Joan Voight and Noreen O’Leary
SAN FRANCISCO–Goodby, Silverstein & Partners here is losing a pair of key creative executives to the upstart Leagas Delaney.
Associate creative director Harry Cocciolo has been hired as the first creative director of Leagas Delaney’s San Francisco office, effective this week. Cocciolo, 33, will head the 1-year-old Leagas office, reporting directly to agency headquarters in London, according to Tim Delaney, agency principal.
His partner, associate creative director Sean Ehringer, 36, will join Leagas as chief of the art department, said Delaney.
Cocciolo has been at Goodby, Silverstein since 1992, working on the award-winning ‘Got Milk?’ campaign as well as accounts such as Budweiser, Polaroid and Sega.
After a lengthy search, Leagas selected Cocciolo ‘for the breadth and quality of his work,’ said Delaney. ‘He is eager to develop his work and push boundaries, not replicate what’s already been done.’ Like Delaney, Cocciolo will serve as a copywriter in addition to running the agency.
‘For Sean and me this is a rare opportunity to get in on the ground floor of an agency,’ said Cocciolo. ‘It’s difficult to leave Jeff (Goodby) and Rich (Silverstein), but we want to have the adventure that they had.’
Cocciolo said he has been promised autonomy over the creative work in San Francisco.
The pair joins a team of executives at Leagas that consists of alumni of Goodby, Silverstein. This has caused some friction between the two shops, according to sources.
Omnicom Group is a part owner of Leagas parent Abbott Mead Vickers/BBDO in London. Omnicom also owns Goodby, Silverstein.
Copyright ASM Communications, Inc. (1997) ALL RIGHTS RESERVED
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity