2 Agency Co-Founders Decide to Call It Quits




Mike Moser and John Bartle Move On for Personal Reasons
SAN FRANCISCO–Two agencies–one in London and the other in San Francisco–each will soon bid farewell to one of its founding partners following the executives’ resignations last week for personal reasons.
John Bartle, 54, joint chief executive officer at Bartle Bogle Hegarty, which has offices in London, New York and Singapore, is reportedly leaving the agency in December to pursue other business possibilities.
Sources said Bartle’s move has been in the works for some time, and that executives with the Leo Burnett Co., Chicago, were aware of his plans when they decided to purchase a 49 percent stake in BBH in late 1997.
Executives with BBH, which handles accounts such as Johnnie Walker Scotch and Audi, could not be reached for comment on Friday.
Separately, Mike Moser, 46, executive vice president in charge of brand management at Goldberg Moser O’Neill, San Francisco, resigned from his post last week due to “personal reasons,” said Ruth Grossman, an agency representative.
Moser co-founded GMO–the former San Francisco office of Chiat/Day–with his partners, Fred Goldberg and Brian O’Neill. GMO’s name will not be changed, and Moser’s post will not be filled, Grossman said.
She added that Moser plans to stay on, at least for the short term, as a consultant for the agency, which handles clients such as Kia Motors America, Micron Electronics and the Coca-Cola Co.
Moser’s responsibilities at GMO included overseeing the recently resigned Dell Computers account. He assumed his brand management duties in January during a restructuring at the shop, which included the elevation of O’Neill to president and chief creative officer. At that time, agency senior vice president Catrina McAuliffe was appointed to the post of chief marketing officer, and Moser was asked to team up and work directly with her.
Moser and other GMO executives were not available for comment.
Grossman noted, however, “I can say on behalf of the agency that Mike will be missed both personally and professionally by all of us here.”