180, TBWA Put Olympic Spin On Adidas' 'Impossible Is Nothing'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

First, Adidas blended past and present by putting boxing legend Muhammad Ali into the ring with daughter Laila to launch the $50 million “Impossible is nothing” global brand campaign in February. That theme continues in the campaign’s second round, which ties into the Olympic Games in Athens.

In three new commercials, created by 180 and TBWA, Olympic champions Nadia Comaneci and Jesse Owens are paired with current competitors Nastia Liukin and Kim Collins, while Ethiopian track star Haile Gebrselassie takes on the task of beating himself.

The ads broke on MTV Europe last week and will debut in the U.S.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in