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BOSTON Publicis Groupe’s MediaVest said it has added media planning chores on Mattel Brands following a review.
The shop’s Los Angeles office will handle the assignment. MediaVest had not previously been on the toy manufacturer’s roster.
WPP Group’s MindShare in Los Angeles and Mediaedge:cia in Irvine, Calif., had previously worked on planning. Those shops retain buying duties for kids and adult TV, respectively.
MindShare and Mediaedge:cia pitched Mattel together as GroupM; Interpublic Group’s Deutsch/LA also made a presentation for the business, sources said [Adweek, Jan.
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