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Cobra Golf has launched a review of agencies and independent creative professionals from around the country to handle the creative portion of its estimated $18 million ad account.
The Carlsbad, Calif.-based golf club maker has not had a creative agency since TBWA Chiat/Day in Venice, Calif., resigned the account in July 1996.
“This is not an open party. We will call and talk to who we want to see,” said Paschal Stolz, the company’s vice president of marketing.
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