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NEW YORK Seventeen staffers at Saatchi & Saatchi here resigned this week in the wake of the agency’s split with Mike Burns, a vice chairman and worldwide account director on key client General Mills.
The employees came from different departments, including creative and account services, but all worked on General Mills. Saatchi, a Publicis Groupe agency, handles creative duties on brands such as Cheerios, Total, Wheaties, Lucky Charms, Yoplait, Pillsbury and Green Giant.
The client spent $630 million on ads last year, per Nielsen Monitor-Plus.
The
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