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LOS ANGELES Sony has cut to five agencies in the review of creative chores on its $150 million PlayStation business, according to sources.
Along with the incumbent, Omnicom’s TBWA\Chiat\Day, Playa del Rey, Calif., the finalists are Interpublic Group’s Deutsch/LA, Marina del Rey, Calif., Publicis Groupe’s Publicis in the West, Seattle, and independents RPA, Santa Monica, Calif., and Venables, Bell & Partners, San Francisco, per sources.
Representatives at the agencies, the Foster City, Calif.-based client and the consultancy running the process, Select Resources International in Santa Monica, all declined comment.
EVP
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