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LOS ANGELES EchoStar’s Dish Network is talking to agencies about its creative account, now at Publicis Groupe’s Publicis in Seattle, sources said.
The client last year spent $150 million in measured media, according to Nielsen Monitor-Plus.
Publicis Seattle has handled the account for about a year and launched a campaign last summer tagged “Better TV for all” that positioned the brand as an irreverent provider of service that “doesn’t suck” [Adweek Online, Aug. 15].
The client is said to have reached out to several agencies recently, thereby throwing into question the status of the incumbent.
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