12-Year Incumbent Will Not Defend Its Ritz-Carlton Hotel Co. Account

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After a 12-year relationship with Tausche Henderson Drake here, The Ritz-Carlton Hotel Co. has placed its $5 million-plus global account in review, the client confirmed.
Rather than assuming “a defensive posture,” Tausche Henderson Drake (THD) will not participate in the review process, said agency chief executive officer John Drake.
“We’ve given them our best. We wish them well,” said Kurt Tausche, THD president and chief creative officer. “We did consistently award-winning work.” Most recently, the shop won two Addys at the district level for its Ritz-Carlton print ads.
According to Competitive Media Reporting, the Atlanta-based hotel chain allocated $3.8


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