Sources said 11 shops returned RFPs last week for the Andrew Jergens/John Frieda account, which has combined estimated billings of $95 million. The shops, all in New York, are independents Cliff Freeman and Partners, Kirshenbaum Bond & Partners and Wolf Group; Publicis’ Fallon and sibling Bartle Bogle Hegarty; WPP’s Berlin Cameron/Red Cell; Maxxcom’s Margeotes|Fertitta + Partners; Omnicom’s Merkley Newman Harty & Partners; Havas’ Arnold; and IPG’s Avrett Free Ginsberg and sibling Hill, Holliday, Connors, Cosmopulos. The Cincinnati-based client will shorten the list by the end of the month, sources said. AAR Partners in New York, is managing the review.
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