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NEW YORK — United Healthcare has put its direct marketing account for AARP Supplemental Health Insurance into review and selected Matchworks to handle the process, the consultancy confirmed. Jan Boyle, a principal at Matchworks, put the budget at $100 million.
Questionnaires are due to go out the week of Dec. 9. Seabury & Smith in Fort Washington, Penn., is the 5-year incumbent on the business and has been invited to defend, said Boyle.
The New York consultancy handled a review earlier this year for the AARP Not-for-Profit business, which went to GSD&M in Austin, Texas.
Boyle
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