$100 Mil. UPS Media Shifts to Martin Agency

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ATLANTA Interpublic Group is moving the $100 million national broadcast media buying account for UPS to The Martin Agency from Lowe.

The move was not unexpected, said Lowe representative Hollie Geren. “It’s a realignment,” she said. “It’s all very amicable.”

Richmond, Va.-based Martin already handles creative duties for UPS. Moving the media buying to the shop “streamlines” the account, Geren said.

Elissa Goldman, director of media services at New York-based Lowe, will begin working at Martin in June.





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