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NEW YORK Comcast confirmed it has hired Publicis Groupe’s MediaVest to handle its corporate media planning and buying account.
The agency here competed against Omnicom Group’s PHD, Aegis Group’s Carat and the incumbent, independent Star Group, in the final round of a review.
Comcast, the largest cable system operator in the U.S., confirmed in December that it had launched a review via consultancy Pile and Co. in Boston to consolidate its corporate media planning and buying.
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