Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK British Airways on Tuesday said it has hired Bartle Bogle Hegarty for global creative chores on its ad account following a review.
Estimated billings are $100 million.
The other finalists were WPP Group’s JWT, Omnicom Group’s DDB and the incumbent, independent M&C Saatchi. Each agency’s London office led its pitch, and final presentations took place last month at the client’s headquarters in the U.K. [Adweek, Sept. 12].
M&C, which has handled the account since 1995, could not immediately be reached.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in