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NEW YORK Havas’ Euro RSCG Worldwide has won creative duties on GlaxoSmith-
Kline’s Advair asthma drug, according to sources.
The win follows a review in which Grey Global Group’s Grey Worldwide and Omnicom’s BBDO, both client roster shops, and possibly one other undisclosed agency competed for the business, sources said.
Advair spent $100 million on ads in 2003, according to TNS Media Intelligence/CMR.
The incumbent, WPP Group’s Ogilvy & Mather in New York, did not defend, sources said.
Euro
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