10 Most Watched Ads on YouTube in March

Public service advertising doesn't often go viral (indeed, PSAs rarely appear on Google and Adweek's monthly leaderboard of the most-watched ads on YouTube). But the Ad Council knocked it out of the park last month—notching almost 50 million views (it has since topped that) for the R/GA-produced "Love Has No Labels" spot.

Samsung, which often dominates the leaderboard, placed another two spots in March, battling Durex's "#Connect" ad for the No. 2 slot.

Elsewhere, Geico's unskippable pre-roll ads proved to be just that, as the family-dinner ad got more than 5 million views. And YouTube itself placed two spots on the March list, for one of its #DearMe spots and for YouTube Music Awards welcome video.

See all 10 spots below.

Note: To be eligible for Adweek and Google's YouTube Ads Leaderboard, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

1

Clean & Clear “See The Real Me – Jazz: Being Your True Self”

Creative Agency: DDB
Media: J3 - Universal McCann
Views: 2.8 million

2

Valspar “Color For The Colorblind”

Creative Agency: FCB
Media: Havas
Views: 3.3 million

3

GoPro “Didga the Skateboarding Cat”

Creative Agency: GoPro Original Productions
Media: Performics
Views: 3.4 million

4

YouTube “#DearMe – What Advice Would You Give Your Younger Self?”

Creative Agency: Whirled and Hook
Media: Digital & Social Agencies: Essence, Big Spaceship
Views: 4.5 million

5

Geico “Family: Unskippable”

Creative Agency: The Martin Agency
Views: 5.1 million

6

YouTube “Welcome to the YouTube Music Awards 2015”

Creative Agency: VICE and Autofuss
Digital & Social Agencies: Essence, Big Spaceship"
Views: 7.8 million

7

Samsung “Galaxy S6 and Galaxy S6 Edge – Design Story”

Creative Agency: 72andSunny
Media: Starcom MediaVest Group
Views: 9.2 million

8

Samsung “Galaxy S6 and S6 edge – Official Introduction”

Creative Agency: Big Spaceship
Media: Starcom MediaVest Group
Views: 29.5 million

9

Durex “#Connect”

Creative Agency: Havas
Media: Google & RB Global Media Team
Views: 36.8 million

10

Ad Council “Love Has No Labels”

Creative Agency: R/GA
Views: 47.6 million