Procter & Gamble's Always brand picked a good title for its "Like a Girl" followup last month, as the "Unstoppable" video proved to be just that on YouTube.
The Leo Burnett production led all new commercials on Adweek and Google's YouTube Ads Leaderboard in July, racking up almost twice the views as its closest competitor, Coca-Cola. Meanwhile, GoPro placed two spots on the list, making five for the year. And Coffee-mate, Nature Valley and Nitro Circus Tour make their 2015 debuts on the list.
See all 10 spots below.
Note: To be eligible for Adweek and Google's YouTube Ads Leaderboard, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views. The algorithm factors in paid views, organic views and audience retention (how much of a video people watched).
Scrubbing Bubbles “What Sharing A Bathroom Is Like”
Creative Agency: Ogilvy / Buzzfeed
Apple “iPhone – Hardware & Software”
Creative Agency: TBWA\Media Arts Lab
GoPro “Twiggy the Waterskiing Squirrel”
Creative Agency: GoPro Original Productions (TBC)
Nature Valley “#RediscoverNature”
Creative Agency: Cossette
Coffee-mate “The Natural Bliss Café”
Creative Agency: 360i
Vivo Smart Phone “Minions”
Nitro Circus Tour “History Made! First Ever BMX Quad Backflip”
Creative Agency: Nitro Circus
Media: Nitro Circus
GoPro “HERO4 Session: So small. So stoked”
Creative Agency: GoPro Original Productions
Coca-Cola “Remove labels this Ramadan”
Creative Agency: FP7 DXB & Memac Ogilvy
Always “#LikeAGirl – Unstoppable”
Creative Agency: Leo Burnett