The 10 Most Watched Ads on YouTube in December

Sandy Hook Promise's "Evan" PSA may have been our pick for the most engaging ad of December. But Shell's "Best Day of My Life" video with Jennifer Hudson, released way back in September, got a major second wind last month—pulling in three times as many views as "Evan" and taking the top spot on Adweek and Google's monthly YouTube Ads Leaderboard ranking the most watched ads on the platform.

"Evan" finished fourth, as it turns out, also trailing Google's "Year In Search 2016" and the Clash of Clans "Hog Rider 360" video, the latter of which also had staying power, having made the list in November, too.

Elsewhere on the list are a Visit Dubai spot and an Arm & Hammer collaboration with BuzzFeed for its Truly Radiant teeth whitening branding.

Check out all 10 spots below.

Note: To be eligible for Adweek and Google's YouTube Ads Leaderboard, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views. The algorithm factors in paid views, organic views and audience retention (how much of a video people watched). The views counts are for the month in question only, though the ads could have been uploaded in prior months and have much higher view counts total. 

1

Unite for America “A Message for Electors to Unite for America”

Views: 1.3 million

2

Ford “Sailor Moon’s Ford Fusion Dream”

Creative Agency: Global Team Blue
Media: Global Team Blue
Views: 2.2 million

3

Arm & Hammer/Truly Radiant “Adults Retry Foods They Hated as Kids”

Creative Agency: BuzzFeed
Media: Maxus Global
Views: 2.9 million

4

John Lewis “#BusterTheBoxer”

Creative Agency: adam&eveDDB
Media: Manning Gottlieb
Views: 4.3 million

5

Supercell/Clash Royale “The Last Second”

Creative Agency: Barton F. Graf
Views: 4.6 million

6

Visit Dubai “Shah Rukh Khan’s personal invitation to Dubai #BeMyGuest”

Views: 7.3 million

7

Sandy Hook Promise “Evan”

Creative Agency: BBDO New York
Views: 7.4 million

8

Supercell/Clash of Clans “Hog Rider 360”

Creative Agency: Barton F. Graf
Views: 12.3 million

9

Google “Year In Search 2016”

Creative Agency: 72andSunny
Media: Essence Digital
Views: 13.8 million

10

Shell “Best Day Of My Life”

Creative Agency: Interlude
Media: Mediacom
Views: 24.4 million