The 10 Most Watched Ads on YouTube in August

August was a strong month for athletic ads, with sports stars anchoring six of the 10 spots on Adweek and Google's YouTube Ads Leaderboard—including three of the top four.

The motorbike stunt rider Robbie Maddison and soccer superstar Cristiano Ronaldo led the way in ads for DC Shoes and headphones brand ROC by Monster, respectively. Jordan Brand, Gatorade and Tommy Hilfiger all used sports celebrities to crack this month's list, too—Gatorade twice with ads starring J.J. Watt and Peyton and Eli Manning.

Elsewhere on this month's list, Leaderboard regulars BuzzFeed/Friskies and Old Spice made their returns, and Lexus and Quaker rounded out the group.

See all 10 spots below.

Note: To be eligible for Adweek and Google's YouTube Ads Leaderboard, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views. The algorithm factors in paid views, organic views and audience retention (how much of a video people watched).

1

Tommy Hilfiger “It All Comes Off”

Creative Agency: Laird + Partners
Media: Vizeum
Views: 2,479,742

2

Friskies “Dear Kitten: Regarding Friendship”

Views: 2,515,106

3

Gatorade “Sweat It to Get It – High Knees Ft. Peyton and Eli Manning”

Creative Agencies: TBWA\Chiat\Day, VML
Media Agency: OMD
PR Agency: Fleishman Hillard
Views: 3,128,047

4

Gatorade “Sweat It to Get It – Tip Ft. JJ Watt”

Creative Agencies: TBWA\Chiat\Day, VML
Media Agency: OMD
PR Agency: Fleishman Hillard
Views: 3,225,206

5

Old Spice “And So It Begins”

Creative Agency: Wieden + Kennedy
Media: Wieden + Kennedy
Views: 6,878,293

6

Quaker “The Recital”

Creative Agency: Studio M
Media: OMD
Views: 7,237,072

7

Jordan Brand “The Dunk to End All Dunks”

Creative Agency: Wieden + Kennedy
Media: Wieden + Kennedy
Views: 9,032,289

8

Lexus “The Lexus Hoverboard”

Creative Agency: CHI & Partners
Media: CHI & Partners/Team One
Views: 9,786,465

9

ROC by Monster “Cristiano Ronaldo in Disguise”

Creative Agency: Shareability
Media: ROC by Monster
Views: 10,777,610

10

DC Shoes “Robbie Maddison’s Pipe Dream”

Views: 18,092,004