This $10 Mil. Budget Is Peanuts

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

National Board of Southeast, Southwest Farmers Issues First RFP
By Vincent Coppola
ATLANTA–The National Peanut Board, a new trade association representing U.S. farmers, has sent out a request for proposal for assistance in developing market research, promotions, advertising and public relations campaigns.
The budget for the kickoff effort is expected to total $8-10 million over the next 18 months, said board general manager Mitch Head.
The Atlanta-based group was formed by U.S. peanut growers in 1999 under the auspices of the U.S.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in