In honor of the Food Issue, we decided to take a look at some of the best food stylists on Instagram and their aesthetically pleasing creations. These pros have authored cookbooks and worked with big lifestyle glossies (Food & Wine, Southern Living) and major brands (Whole Foods, Kellogg’s, Williams-Sonoma).
“Photography is hugely important in the recipe game,” The New York Times food editor Sam Sifton told Adweek. With the rise of social sites like Pinterest and Instagram, #foodporn is becoming a science. Literally: The department of experimental psychology at Oxford recently published a study on the optimal way to plate food, and how it can boost sales.
Food styling truly has become an integral part of any food-related operation. You can buy any number of books to learn the ins and outs. You can even hone your skills in a food styling course (the International Culinary Center in New York offers one).
These 10 drool-worthy Instagram accounts show just how beautiful food can look when styled accordingly. Just be sure to grab a bite to eat before diving into their feeds. Food envy and extreme hunger are to be expected.
The New York-based food stylist Melina Hammer does it all: cooking, styling, photography. She also chronicles her adventures in food at her blog, Licking the Plate. Check out her Instagram for her own creations, plus scenes from shoots for clients that include The New York Times, Southern Living and Whole Foods.
Janine Kalesis, a food stylist who hails from Queens, parlayed her passion for food from working as a chef to food styling for some big brands, including Nabisco, Kellogg's and Unilever.
Scrolling through Cynthia Groseclose's Instagram feed has got us city dwellers envious. The South Carolina-based food stylist intersperses her lovely edible creations with shots of the sea and beach yoga. Groseclose has worked for various lifestyle pubs as well as Unilever and Caribou Coffee.
New York's Simon Andrews has styled dishes for a laundry list of magazines, from Food & Wine to Cooking Light. On his Instagram page you’ll find some of his styled Food & Wine covers, behind-the-scenes shots and dishes Andrews has pulled together using ingredients found in his fridge.
Sam Linsell’s Instagram account will have you both drooling and craving a warm, freshly baked apple and strawberry crumble. The Cape Town-based food stylist and author of two cookbooks also runs the blog Drizzle and Dip, which she fills with food and travel photos and recipes. Another bonus: Linsell posts at least one mouthwatering photo to Instagram a day.
Kate Wesson has over a decade of food styling under her belt, and now travels the world making plates prettier. Firms including Havas and Fleishman-Hillard have hired her for her eye, as have other brands including Glenlivet, QVC and Marks & Spencer.
Carrie Purcell has styled some delectable looking shoots for Williams-Sonoma and magazines including Fitness, O, The Oprah Magazine and Fine Cooking. Her Instagram chronicles meals and adventures with her husband and fellow foodie Andrew Purcell.
Meeta K. Wolff
A resident of Weimar, Germany, Meeta K. Wolff not only styles food, she also photographs it and writes about it. Her blog What's for lunch, Honey? chronicles adventures around the world, food photos and delectable recipes. Be warned, you'll be hungry after scrolling through Wolff's feed for a few minutes.
Chef Jacques La Merde
Chef Jacques La Merde, the pseudonymous Instagrammer, clearly has some food styling chops. Poking fun at fancy food, the chef’s creations include “hay baked hot pockets” (featured above) described with all-caps enthusiasm. Proof that you don’t even need to be a good cook to make drool-worthy food porn.