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Ten agencies are expected to return RFPs this Thursday for French’s mustard and other condiment brands owned by Reckitt Benckiser.
Among the shops vying for the estimated $12-15 million account are Berlin, Cameron & Partners; Fallon; Jordan McGrath Case & Partners; Merkley Newman Harty & Partners; Kir shen baum Bond & Partners; and TBWA\Chiat\Day, all in New York, sources said. A cut to six will follow; final pitches are slated for early November, sources said.
According to sources, the Wayne, N.J.-based
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